Studio SC updated the exterior identity signage for the Washington State Convention Center (WSCC) in downtown Seattle. Several key locations feature an updated logo in addition to new surface and lighting applications designed to enhance the WSCC’s street presence and improve the efficiency of the signage program.

In addition to the exterior signage, Studio SC also designed the wayfinding program for the WSCC administrative offices including a large-scale WSCC logo created out of locally sourced timber, the conference center, and developed WSCC retail signage standards.

Our designs are intentionally subtle, textural, and atmospheric. The environmental graphics provide background for all the happenings at WSCC – quietly and elegantly expressing a Pacific Northwest sense of place.

‍