Considering Expedia Group’s Seattle campus as its own city – with streets, addresses, intersections, and landmarks to help someone navigate – the graphics reinforce the link between the diversity of a city and the diversity within Expedia Group. Signage is placed so that it is consistent, clear, and allows for the character of the city to shine. Any graphics are either flat or built in – painted on floors and columns or built into the walls. Graphics, particularly floor graphics, cluster at major decision points to aid navigation.