To mark the 50th anniversary of the Seattle World’s Fair—the 1962 event that saw the construction of the city’s iconic Space Needle – the City of Seattle held a six-month-long event celebrating the history of the Seattle Center and looking toward its next fifty years.

Studio SC created a placemaking and identification system that included a family of pylons, wall-mounted signs, and painted ground graphics that identified zones and activities throughout the Seattle Center’s campus. Twelve-foot pylons identify the three zones—the Next Fifty Plaza, the Intiman Playhouse, and the International Fountain Pavilion—and eight-foot pylons identify specific activities and also serve as directional signs.

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